The dealership operating system that closes more deals
Inventory, leads, parts, service, and a branded public website — one platform that replaces the legacy DMS your dealership has been overpaying for. Live in weeks, not months.
No credit card required · 14-day free trial · Setup in 3–4 weeks
The whole dealership, one login
Stop stitching together a DMS, a CRM, and a website vendor. DealerOS runs sales, service, and marketing from a single multi-tenant platform.
Inventory
VIN-decoded vehicle records, photo galleries, CSV import, and real-time pricing that syncs straight to your website.
Leads & CRM
Capture every web inquiry, route it instantly, and track each contact through the funnel so a hot lead never goes cold.
Public website
A branded, SEO-ready inventory site on your own domain — bilingual EN/ES out of the box, no web team required.
Parts & service
Schedule appointments, manage repair orders, and keep parts and service revenue in the same system as sales.
Speed-to-lead
Automated alerts and templated replies get a salesperson in front of every shopper in minutes, not hours.
Reporting
Lead-to-sale attribution, inventory aging, and gross by rooftop — one dashboard for the whole group.
Built to replace the legacy DMS
Incumbent platforms charge $2,000–$15,000 per rooftop every month and take 3–6 months to implement. DealerOS does more for a fraction of the cost.
- $2k–$15k / rooftop / mo
- 3–6 month implementation
- Separate CRM & website vendors
- Per-seat fees that balloon
- Clunky, dated interface
- From $899 / mo, all-in
- Live in 3–4 weeks
- Sales + service + site in one
- No per-seat surprises
- Modern, fast, mobile-ready
From signature to selling in weeks
A fixed-fee onboarding gets your whole operation live without the multi-month rip-and-replace projects the incumbents put you through.
Onboard & migrate
We import your inventory and lead history, build your branded site, and train your team in weeks.
Go live
Launch your public site on your own domain with sales, service, and CRM ready on day one.
Sell more
Capture leads faster, follow up automatically, and watch lead-to-sale attribution in real time.
Priced below the incumbents
Transparent, all-in pricing that scales with your group. No per-seat games, no surprise renewals.
Solo
For single-rooftop and independent dealers who want a modern stack.
- Inventory + branded website
- Leads & CRM
- 8 support hours / mo included
- Bilingual EN/ES add-on
- Month-to-month or annual
Partnership
For dealership groups and chains rolling out across multiple rooftops.
- Everything in Solo, per rooftop
- Shared HQ console & branding
- 40–60 support hours / mo
- Data migration & integrations
- Dedicated success manager
One-time setup applies (from $2,500). Chain pricing includes shared infrastructure savings.
Built for how dealerships actually run
“We cut our DMS bill in half and our website finally keeps up with inventory. Setup was painless.”
“Leads hit a salesperson's phone in under two minutes now. Our follow-up went from days to instant.”
“One platform for sales and service was the dream. The team was live in under a month.”
Questions, answered
How long does it take to go live?
Most dealers are live in 3–4 weeks. We handle inventory and lead migration, build your branded site, and train your team before go-live.
Can DealerOS replace my current DMS?
Yes. DealerOS runs inventory, CRM, parts, service, and your public website in one platform, replacing the separate DMS, CRM, and website vendors most dealers juggle.
Do you support multiple rooftops?
Absolutely. The platform is multi-tenant, so chains get a shared HQ console with per-rooftop branding, users, and reporting.
Is the public website included?
Yes. Every plan includes a fast, SEO-ready inventory website on your own domain, with bilingual EN/ES available.
What does setup cost?
Setup is a one-time fixed fee starting at $2,500 for solo dealers, scoped to your migration and integration needs. No multi-month, six-figure implementations.
Ready to retire your legacy DMS?
Start a free trial today, or book a demo and we'll show you how DealerOS fits your dealership.